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I am a designer, creative thinker, and storyteller who develops brand identities and experiences. I believe good design and powerful storytelling can bring a brand’s essence and personality to life.
Currently, I am a visual designer where I work with clients to execute branding projects from the ground up, develop campaigns, and create digital designs for multiple platforms.
A bit more:
As a second-generation Asian-American, born and raised in Los Angeles, my family always made me aware of culturally different perspectives, and how each has unique value and insight.
I began my career designing the 2015 Special Olympics World Games in Los Angeles and saw firsthand how great design and storytelling could amplify a brand's mission to a global level.
My design approach combines inspiration from the art world, my travels, and market research. With an eye for creating immersive experiences and incorporating artistic layers into my projects, I've designed campaigns from conception, working with brands including The Smithsonian, Christie's, Hyundai, NYX Cosmetics, Outfest, and Hasbro.
In my free time, you can find me hiking with my dog, at a museum, or roaming the last few bookstores in the city.
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