MICHAELS: A CRAFTERNOON WITH BUSY PHILLIPS

Environmental Graphic/ Event Production

Teamed up with Michaels to create an immersive winter wonderland. Media members were invited to participate in “A Holiday Crafternoon with Busy Phillips” that showcased multiple crafting stations incorporating Michaels’ new 2019 products and holiday décor.
Attendees were greeted with themed cocktails, custom hot cocoa station, holiday music and festive quick bites. Actress Busy Phillips interacted with the crowd as they created handmade holiday keychains, ornaments, and Star of David hanging decorations. I also created a shareable photo moments that included a wrapping paper-lined step and repeat, an ornament-filled British phone booth, a cozy plaid sitting area, and a sparkling Christmas tree forest that showcased the full holiday lines of Michaels décor. Guests showed off their holiday cheer while hashtagging #MakeitwithMichaels and kicking off a season of festivities.