Music Midtown
(Hyundai Backstage)

As design lead, I gave festival-goers a taste of the backstage festival experience. From concept to final production, I envisioned the flow and design of various activation spaces. The physical experience included live band performances, interactive photo-ops, and an on-site AR integration. The

event garnered over 16 million views across multiple platforms and won the 2019 EMA Summit International Visionary Award in

the Engagement/Experiential category.