All works © 2019 Sherry Chen.

NYX Professional Makeup – FACE Awards
Brand Inflused Event Production
ABOUT

The NYX FACE Awards is an annual awards show and webcast that allows NYX Professional Makeup to shine a spotlight on up and coming beauty vloggers, and unite their community behind a single annual event. The award show is led by beauty influencer Patrick Starr and takes place at the iconic Orpheum Theatre in Los Angeles. The event is already loved by fans throughout but we wanted to elevate the experience to a whole new level.

THE IDEA

Helped design the NYX annual FACE Awards competition by reimagining the entire show, from event production, stage design, event graphic design (physical and digital) and more. A new awards logo can be seen through the event space along with digital artwork focusing on their inclusivity campaign, "Artistry for All." Various event activations were designed to further the campaign message and event experience.