All works © 2019 Sherry Chen.

Pablove Across America
Brand Identity for Endurance Cycling Event

THE ASK–

Create a series of marketing pieces that communicates what Pablove Across America is all about.

BRAND VALUES –

- Love

- Strong

- Purpose

DESIGN STRATEGY-

Create visually engaging marketing pieces using high impact images, proper branding and language to compel people to sign up for an amazing cycling experience and raise money to help fight childhood cancer.

TAGLINE-

Pedal with Purpose. Pedal with Pablove.

Fight Childhood Cancer with Love – One Pedal Stroke at a Time.