Music Midtown

Environmental Graphic and Experiential Design


As design leadI was involved in the design production from start to finish. This event garnered over 16 million across multiples platforms and won the 2019 Visionary Award at the Summit International Awards.

Hyundai is a leader in innovation in the automotive and technology space

We wanted to highlight their all-new 2020 Sonata and Venue to Millennials and Gen Xers in an exciting way. We’d like to introduce you to “#HyundaiBackstage”! 

All festival goers were invited to get a taste of the backstage festival experience. A can’t-miss air-conditioned space where consumers cooled off and interacted with a fresh take on the brand.

The Hyundai Chill Zone is an air-conditioned walkway adjacent to them to the main structure where consumers can cool off while walking from stage to stage. 

Mobile AR app created for Music Midtown where guests can get a virtual tour of the new Hyundai Sonata and Venue.

Acoustic performances throughout the two-day festival in front of guitar wall by various artists such as Local Natives, Bad Suns, Faye Webster, Band of Skulls and Hero the Band. 

Custom LED DJ booth with DJ Jasmine Solano spinning records throughout the day.

Music-reactive light installation wall


All contents copyright © 2021 by Sherry Chen