Music Midtown | Sherry Chen

SHERRY DAWSON

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MUSIC MIDTOWN

Environmental Graphic/ Experiential Design

As design lead, I was involved in the project from start to finish. Created 3D layout to figure out the flow and where certain activation spaces would be. Designed and outsourced to fabricators for production. This vent garnered over 16 million views across multiple platforms and won the 2019 Visionary Award.

Custom LED DJ booth with DJ Jasmine Solano spinning records throughout the day.

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Hero shot of the event space during the event.

Hero shot of the event space during the event.

3D Floor Plan of space from top view.

3D top view of the activation space.

Chill Zone

Exterior of the "Chill Zone" where concert goers to cool off and seek shelter from the summer heat.

Interior of the "Chill Zone".

Interior of the "Chill Zone".

Smartphone AR featuring Hyundai vehicle

Interactive app created for the event so guests can learn more about the event sponsor "Hyundai" and get a peak of the interior of the car virtually.

intimate live acoustic performance

Inside the activation space featuring LED guitar wall. Also served as a space for guests performances.

lightup DJ booth

Custom designed DJ booth.

Light squares that pulsate and change colors to the music.

Light squares that pulsate and change colors to the music.

Guitar Photo-Op Wall

Guitar photo-op wall.

Light-up guitar photo-op.

Light-up guitar photo-op.

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