Super Bowl LIII
Environmental Graphic Design
The Super Bowl is the biggest media week of the sports year. As an Official Automotive Partner of the NFL, Hyundai wanted to use their on-site rights to create fun, engaging and informative event experiences for NFL fans.
The ‘Fam Jam’ activation space, a massive 60’ x 75’ footprint that invited fans to take part in several exciting activities while learning about Hyundai’s family of SUVs. Within the space I designed three unique activation.