All works © 2019 Sherry Chen.

RedBull Conquest
Brand Inflused Event Launch

Red Bull Conquest is a regional, multi-title fighting game competition that will crown the best region in the country that empowers competitors to represent their local fighting game scene and embark on the journey to: Rise. Rally. Conquer. Hyundai is the official sponsor of the event and the tournament traveled to 15 cities across the country, putting on tournaments in Street Fighter V: Arcade Edition, TEKKEN 7 and Guilty Gear Xrd REV2. RedBull qualifiers from each event crowned a champion per title at each regional stop. These final champs reconvened in Washington DC to determine which region is the strongest at the final event: the Red Bull Conquest National Finals.

Front Stage Floor Plan
360 Experience Floor Plan


The front stage serves at the platform where winners are crowned but also as a place for spectators to view the games on the large screen and see players competing against each other.


3D rendering of the 360 photo op with branded event graphics on the exterior. Outside of the 360 photo booth here registration pads for guests to sign up and participate in this experience.


Part of the event experience was to bring in an 360 photo op that allowed players to role play against a green screen with alternating backgrounds to make it seem like they are in the game. The 360 experience is captured into a short clip which players can share with friends via social media.


Street figther inspired attire is provided for guests to wear. They are also able to choose from 6 different environmental backdrops that are projected onto the green screen. As guests pose and act out fighting gestures, the actions are captured and turned into a short video clip that guests can keep and share on social media.

360 Photo-Op Green Screen Designs


Since Hyundai is the sponsor of the event, they wanted to bring

in the new sports car, the Veloster N. The car was displayed outside the event, complete with photocell backdrop.

Front Rendering
Back Rendering