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Designer

Super Bowl LIII

Experiential, Environmental Graphics, 3D Model Planning & Design, Branding

The Super Bowl is the biggest media week of the sports year. Working with the Official Automotive Partner of the event, I wanted to create a fun, engaging event space for NLF fans using on-brand graphics, color, and imagery.

Entrance to the activation space.

Entrance to the activation space.

3D visual of activation space.

3D visual of activation space.

Football toss activation 3D render.

Football toss activation 3D render.

Guests playing at the football toss.

Guests playing at the football toss.

Team logos are flanked on the side, along with SB branded colors and imagery.

Team logos are flanked on the side, along with SB branded colors and imagery.

Render of Hyundai Veloster filled with footballs.

Render of Hyundai Veloster filled with footballs.

Guests can guess how many footballs are inside the vehicle to win a NFL merchandise shop gift-card.

3D render of photo-op tunnnel.

3D render of photo-op tunnnel.

The photo-op tunnel was complete with fog and stage lights to provide an immersive experience for all guests.

The photo-op tunnel was complete with fog and stage lights to provide an immersive experience for all guests.

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